
In my previous occupation, I’ve often found myself advising partners on media relations and communication principles, stressing the importance of truthfulness and openness in difficult situations. This is a good example of how to handle such a situation with great aplomb and even turn it to your advantage: Media Skills: 5 Ways Tim Cook Tackled the Tough Question. It boils down to: be well prepared, upfront and have strong, documented arguments to prove your point.