Forbes on Apple’s Tim Cook handling of tough question

In my previous occupation, I’ve often found myself advising partners on media relations and communication principles, stressing the importance of truthfulness and openness  in difficult situations. This is a good example of how to handle such a situation with great aplomb and even turn it to your advantage: Media Skills: 5 Ways Tim Cook Tackled the Tough Question. It boils down to: be well  prepared, upfront and have strong, documented arguments to prove your point.

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